Seeing Food Differently – Jon Feinstein’s Fast Food

With the launch of the book on The Photography of Modernist Cuisine showing a whole new perspective to food photography, it’s interesting to look at how other photographers are taking alternative approaches to creating images of food. Using flatbed scanners as a photographic method seems to be a keen favourite (I have experimented with this too myself) and Jon Feinstein’s series ‘Fast Food’ highlights this perfectly.

This work statement from Jon Feinstein’s website explains the project: “These photographs investigate the love/hate relationship that many Americans have with fast food, and, like many other aspects of popular culture, its ability to be simultaneously seductive and repulsive. Hamburgers, French fries, chicken nuggets and “specialty” sandwiches are scanned on stark black backgrounds, isolated from their branded context, without name recognition, nearly floating in space. Under austere, uniform lighting; stripped of branding, packaging and iconography, the food takes on a scientific, yet ethereal quality that is at times both revolting and mouthwatering.” The images make for an interesting series – the piece of fried chicken looks like a heart, while the the french fries look limp and a bit sad. The detail picked up from using the flatbed scanner, makes for quite eerie-looking images that are not necessarily appetising.

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