Carl Kleiner, Pepparkakor, in Hembakat Är Bäst, 2010.

Equally beautiful are some very different images from an Ikea baking book Hembakat Är Bäst, or Homebaked Is Best, photographed by Carl Kleiner. In the last few years, a popular technique has been to photograph food from above – a bird’s eye view. The food styling, by Evelina Bratell, is unlike traditional baking books; ingredients are “laid out first in minimalist beauty, followed by the baked result. ” (Burgoyne, P. 2010, [online]) Swedish design and marketing agency Forsman & Bodenfors tried something different, inspired by high fashion and Japanese minimalism. The book puts the ingredients in focus as very graphic still-life shots, with the actual baked product as an afterthought.
 
Carl Kleiner, Pepparkakor, in Hembakat Är Bäst, 2010.

 

Carl Kleiner, Nationaldagsbakelser, in Hembakat Är Bäst, 2010

2 thoughts on “Carl Kleiner, Pepparkakor, in Hembakat Är Bäst, 2010.

  1. Pingback: Meals interrupted | The History of Food Photography

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