|1st Edition, 1950|
Arguably, the most revolutionary cookbook of the 1950’s was the Betty Crocker Picture Cookbook, which contained lavish colour photography. While the first edition of the book is no longer in print, there are mixed views on the significance of this illustrated cookbook. There were a substantial amount of photographs but the aesthetic quality was perhaps quite poor. However, the use of food photography in this commercial outlet was significant, marking a rise in production, thus a rise in a need for food photographs. None the less, Betty Crocker was still a significant character in cookery at the time. A fictional character created by the Washburn-Crosby Company in 1921, created as an advertising tool to make the company more personable. Prior to publishing the ‘Betty Crocker Picture Cookbook’ various promotional pamphlets and baking books without colour photographs were released in the 1930’s and 40’s to aid war-time cooking. (Jarvits, J. n.d. [online])
With thanks to Amy Alessio for her knowledge on vintage cookbooks!